Fashion Friday: #BirdMachine

On Wednesday, I took an evening trip into the city to attend Oiselle’s New York Fashion Week after party. That’s right – a running apparel company was showing at Fashion Week!

When I was younger, if someone asked me what I wanted to be when I grew up, they would get one of two answers: a fashion designer, or a lawyer. While my interest and passion for law never really flourished past the sixth grade (unless you consider following the law as interest in it), I’ve always been into fashion. I had intentions of applying to FIT when it came time to decide on colleges, but after a less than positive impression from a “college night” at my high school junior year, I decided it wasn’t really the place for me. So here I am now, with an English degree (and teaching certification), not really sure what I want to do and where I want to go. But that’s a post for another time! Naturally I was drawn to Oiselle as a running apparel company because they do more than “just make running clothes” – they support the running community and make the kind of running clothes I want to wear, whether I’m running or not.

Since I live in New Jersey, I was thrilled to hear some of the Oiselle ladies would be in the tri-state area, especially since it meant possibly getting to soak up some of the NYFW awesomeness. While I wasn’t able to attend the actual fashion show (it was closed to “industry” only, which I clearly am not), they did have an after party that I was able to attend, along with some of my favorite NJ/NYC/CT/PA based running blog buddies. After seeing some sneak peek pictures from the show, I couldn’t wait to get to the party and celebrate. Swim wear? Bright & bold colors? Short shorts? Amazing stuff!

Bird overload? No such thing.

Bird overload? No such thing.

I met up with Ashley to grab dinner once I got into the city, and we walked over to the party in Chelsea together. It’s so funny walking into a room full of people you know through the Internet – because you want to go up to them and strike up a conversation like you’re old friends, yet you’ve never actually met in person! As I was introducing myself as “Danielle,” I realized I needed to include my Twitter handle in order for people to put the two together, and a bunch of us joked that we should have worn name tags with our handles on them. It was so great to meet the brains & operations behind Oiselle, along with a bunch of fellow Oiselle Teammates and other people I interact with daily that I felt like I already knew! Unfortunately I had to leave to catch my train before I had a chance to get all fan-girl with Lauren Fleshman (should have brought my resume so she’d hire me as Jude the dude’s nanny…) but I did get to say hi to Kate Grace!

Admittedly I was a “bad” blogger and took zero pictures. I was too caught up in meeting everyone and chatting, that I forgot for a moment my phone had any purpose other than to tell me the time! But trust me when I say that the party was awesome, and somehow made me fall even more in love with a company than I thought possible.

So tell me…
Have you ever attended (any) Fashion Week events? 
When you were younger, what did you want to be when you grew up? 

3 Comments

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3 Responses to Fashion Friday: #BirdMachine

  1. So happy we got to meet at the party! I was blown away by how nice everyone who works at Oiselle is – they genuinely wanted to talk to us and get to know us. Amazing company. I have zero interest in fashion because I only want to wear cozy clothing, so I’m glad Oiselle broke that barrier at NYFW to be the first running clothes company on the runway!

  2. Wow I’m really jealous you got to go. That seems like so much fun and I love their new line of stuff!

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