An open letter (of dissapointment) to Dunkin Donuts

My dearest Dunkin Donuts,

I’m writing to you as one of your biggest fans to let you know I’m dissapointed. How am I one of your biggest fans? You can look right here, where I defended your awesomeness versus Starbucks. Yesterday, May 11th, was advertised as “Free Iced Coffee Day.” Sure, you said “at participating locations” which ususally means most. I’ve gotten myself an iced coffee on this day for years.

This year, though, New Jersey locations were not participating. Matter of fact, according to the Huffington Post, only fourteen locations were. Not states. Locations. Do you have any idea how many Dunkin Donuts there are around here?! Of course you do, you own them. So imagine the chagrin of your loyal customers who were looking forward to a little pay back for supporting you so whole-heartedly.

Take my own family, for example. My mom LOVES Dunkin Donuts coffee. Swears by it. Getting it is a treat, but one she indulges in often. As my sister and I cultivated a love for coffee over the years, we got in on her weekend routine of Dunkin. I continued the tradition in college, and once I got into the “real world” often treat myself on Friday mornings. We also excitedly give (and receive) numerous gift cards for various occassions. Even my office loves Dunkin Donuts. People often bring in munchkins or boxes of donuts, and whenever possible, they buy the Dunkin coffee for our own coffeemaker.

That being said, I find it rather dissapointing that the free iced coffee day that I’ve grown to know and love was publicized per the ususal, but not followed through on. Later yesterday I saw a tweet from Dunkin Donuts appologizing for the miscommuncation. That’s it? Really? How many people do you think actually went to a franchise location excited to get a small iced coffee, only to be dissapointed?! I know both my mom and sister were upset about it. In the case of New Jersey, you lucked out. It’s been cold and rainy the past few days, so I don’t think people were on the hunt for iced coffee to the degree they would have been if we had temperatures from a week ago. Regardless, you made a promise you didn’t keep.

So, next time I’m ready and willing to bat for your team versus the Starbucks team, I might think twice. I mean, at least Starbucks is offering frappucino happy hour until the 16th. And they aren’t making promises they can’t keep. At this point, you’d almost be better off going back to Rachael Ray as your spokesperson. And we all know how much America loves her.

Honestly, I love your coffee, and could never break up with it. But know I’m like a mother dissapointed in their child. I hope you can right the wrong, and give back to the Dunkin Donuts coffee lovers who support you. We’re all crabby we didn’t get our dose of coffee yesterday – you yourselves say us Americans run on it. So don’t deprive us!

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